What I'm Consuming.
High-signal books, podcasts, and channels on psychology, systems thinking, and marketing strategy that actually move the needle.
Book
Never Split the Difference: Negotiating as if Your Life Depended on It
by Chris Voss
Book
The Adweek Copywriting Handbook: Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
by Joseph Sugarman
Book
Copywriter's Handbook: A Step-By-Step Guide to Writing Copy that Sells
by Robert W. Bly