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Growth Marketer Headshot
London, UK

Data-driven, full-funnel
Performance Marketing Professional.

I architect profitable growth systems by blending robust data analysis with strategic creative testing. I use automation and code as levers for scale and efficiency, not to build production software. My focus is taking concepts from zero to one and scaling them profitably.

Scroll down to see the acquisition engine I've built throughout my career.

Proven Scale. Predictable Growth.

A history of driving incremental revenue and optimising CAC across diverse sectors.

£ 0 m+
Annual Ad Spend Managed
Profitably deployed across Google, Meta & TikTok.
0 %
Avg. Drop in CPA
Through structural funnel optimisation.
0 +
A/B Tests Run
Rigorous, data-backed creative testing.
£ 0 m+
Incremental Rev
Driven by systematic scaling strategies.

Skills & Stack

Ad Platforms

Google Ads Logo Google Ads
Meta Ads Logo Meta Ads
TikTok Logo TikTok
Youtube Logo Youtube

Data & Analytics

GA4 / GTM Logo GA4 / GTM
Looker Logo Looker
Stape.io Logo Stape.io
BigQuery Logo BigQuery
Appsflyer Logo Appsflyer
Fospha Logo Fospha

SEO

Screaming Frog Logo Screaming Frog
Botify Logo Botify
Search Console Logo Search Console
SEMRush Logo SEMRush
Ahrefs Logo Ahrefs

CRM & Automation

Klaviyo Logo Klaviyo
Mailchimp Logo Mailchimp
Gemini Logo Gemini
Claude Logo Claude
Higgsfield Logo Higgsfield
n8n Logo n8n

Other

SQL Logo SQL
JavaScript Logo JavaScript
Python Logo Python
Shopify Logo Shopify
WordPress Logo WordPress

Full-Funnel Proficiency

A high-level view of my technical and strategic capabilities across the marketing stack.

Paid Search 100%
Paid Social 95%
Analytics 90%
SEO 80%
AI & Automation 75%
CRO 65%
Email 60%

Work History

Radical Storage Logo

Radical Storage

Growth Marketing Manager

180% YoY growth in Google Ads revenue
TripAdvisor Logo

TripAdvisor

SEO Manager & Senior Paid Search Analyst

$525k incremental revenue via A/B tests
Culture Trip Logo

Culture Trip

Senior Paid Media Manager

Reduced Cost Per App Install by 40%
Lonely Planet Logo

Lonely Planet

Performance Marketing & Analytics Manager

300k app installs at target CPI

Strategic Impact

Deep dives into the structural challenges, tactical actions, and bottom-line results I've delivered.

Scale & Efficiency

Scaling Google Ads Revenue

Situation

The company was struggling with a high CAC on generic search terms and had hit a plateau in ad spend.

Action

Restructured the account architecture, implemented value-based bidding, and aggressively tested responsive search ads.

Result

180% YoY growth in revenue while dropping overall CPA by 15% within 6 months.

Scaling Google Ads Revenue
Funnel Optimization

Full-Funnel Architecture Rebuild

Situation

A fragmented user journey was causing a massive 70% drop-off between the landing page and the final checkout step.

Action

Conducted a CRO audit, redesigned the primary landing pages for mobile-first, and streamlined the form capture process.

Result

Increased baseline conversion rate by 42% and generated $525k in incremental revenue over 12 months.

Full-Funnel Architecture Rebuild

Don't just take my word for it.

Feedback from Founders and marketing leaders.

"Ravi has been an absolute pleasure to work with during my time at Lonely Planet. Not only is he very skilled technically when it comes to all things paid media and analytics, but his no-nonsense work attitude allows you to quickly get to the heart of any problem, and work together on sensible solutions. He's very level-headed and always willing to pick up anything you throw at him - he didn't even bat an eyelid when asked to take on all things CRM and email marketing for multiple months to cover for another colleague. And a great sense of humour tops it all off. "

Floris Billiet

Floris Billiet

Senior Director, Optiwatt

"Ravi is a highly motivated and driven individual held in high regard by all his colleagues. His attention to detail and efficiency make him a serious asset to any company. Ravi is able to communicate his area of business on a wider scale in a professional and succinct manner and is always willing to go the extra mile to help out other teams. "

Jo Hardie

Jo Hardie

Centre Manager

"Ravi is an excellent professional. He has excellent knowledge of Online Marketing, and is proactive at keeping up with new developments. Ravi is easy to work with, and has a great capability to work on his own initiative to improve online marketing capabilities and processes whilst maintaining a high standard in delivery of his core work."

Chris Mathews

Chris Mathews

Salesforce

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