London, UK

Commercially Minded
Performance Marketer.

I blend data analysis with strategic creative testing to build profitable growth systems. By leveraging AI and automation as strategic levers, I scale campaigns efficiently to drive predictable revenue.

Scroll down to see the acquisition engine I've built throughout my career.

My Swipe File

High-converting ad creatives analysed for psychological triggers and visual frameworks.

Meta Ads

Proven Scale. Predictable Growth.

A track record of driving incremental revenue and optimising customer acquisition costs across diverse sectors.

£ 0 m+

Ad Spend Managed

Profitably deployed across Google & Meta.

0 %

Avg. Drop in CAC

Through structural funnel optimisation.

0 +

A/B Tests Run

data-backed creative testing.

£ 0 m+

Incremental Revenue

Driven by systematic scaling strategies.

Work History

Radical Storage

Growth Marketing Manager (US)

180% increase in Meta Ads ROI

TripAdvisor

PPC Manager

12% Increase in Incremental Revenue

Culture Trip

Paid Media Manager

35% Reduction in Cost Per Install

Lonely Planet

Performance Marketing & Analytics Manager

CIPD

PPC & Conversion Exec

15% Reduction in CPL

Safetots

Marketing Exec

Launched Email Campaigns From 0 to £250k

BTC

Paid Media Manager

Tech Projects

Custom scripts and automations I've built to scale marketing operations.

How I Built a Swipe File for Performance Marketing

The biggest friction point with traditional swipe files is the manual labour required to save an ad.

View all projects

Skills & Stack

Ad Platforms

Google Ads

Meta Ads

TikTok

Youtube

Data & Analytics

GA4 / GTM

Looker

Stape.io

BigQuery

Appsflyer

Fospha

SEO

Screaming Frog

Botify

Search Console

SEMRush

Ahrefs

CRM & Automation

Klaviyo

Mailchimp

Gemini

Claude

Higgsfield

n8n

Other

SQL

JavaScript

Python

Shopify

WordPress

Don't just take my word for it.

Feedback from Founders and marketing leaders.

"Ravi has been an absolute pleasure to work with during my time at Lonely Planet. Not only is he very skilled technically when it comes to all things paid media and analytics, but his no-nonsense work attitude allows you to quickly get to the heart of any problem, and work together on sensible solutions. He's very level-headed and always willing to pick up anything you throw at him - he didn't even bat an eyelid when asked to take on all things CRM and email marketing for multiple months to cover for another colleague. And a great sense of humour tops it all off. "

Floris Billiet

Senior Director, Optiwatt

"Ravi is a highly motivated and driven individual held in high regard by all his colleagues. His attention to detail and efficiency make him a serious asset to any company. Ravi is able to communicate his area of business on a wider scale in a professional and succinct manner and is always willing to go the extra mile to help out other teams. "

Jo Hardie

Centre Manager

"Ravi is an excellent professional. He has excellent knowledge of Online Marketing, and is proactive at keeping up with new developments. Ravi is easy to work with, and has a great capability to work on his own initiative to improve online marketing capabilities and processes whilst maintaining a high standard in delivery of his core work."

Chris Mathews

Salesforce

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Commercially Minded Performance Marketer.