Hi, I'm Ravi
Growth Engineer • Marketer
I am a performance marketing expert specialising in Paid Search and Paid Social to drive profitable growth. I combine data and creativity to scale profit for both start ups and established global brands.
Skills & Stack
Ad Platforms
Data
Other
Technical Projects
Automated workflows and custom scripts designed to enhance data efficiency.
Creative Analyser
Automated workflow that scapes Meta Ads Library, sends image ads to Gemini for extracting the hook and other data and add the data to a Google Sheet.
Ad Account Watchdog
Custom Google Ads Script that monitors spend anomalies and URL 404s hourly. Automatically dispatches alerts to a Slack channel via Webhook.
Reviews Insights
Scrape reviews from TrustPilot and generate insights to customer language, positive phrases and negative phrases.
Creative Critique
Deep dives into performance marketing creatives using publicly available data.
Creative Strategy Scrapebook
My library of performance marketing that do something right. The creatives and tagged, categorised and I describe the reason why I like it.
The Death of Cookies: A Survival Guide
Third-party data is gone. We dive into server-side tracking, CAPI, and first-party data strategies for 2025.
Advantage+ Shopping: The Good & Ugly
Is AI taking over media buying? My experiments with ASC campaigns and where manual control still wins.
Ventures
Mellowed.me
E-commerce Brand Owner
An e-commerce destination dedicated to finding calm in everyday chaos. I built the entire stack: Shopify storefront, custom liquid coding, and the automated fulfillment data pipelines.
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