About Me
I am a data-driven performance marketing specialist with expertise in Google Ads and Meta Ads for e-commerce brands. I build and manage strategic campaigns that increase ROAS and long-term customer value. My skills range from audience targeting and creative testing to detailed data analysis and budget optimization. I am passionate about using insights to help in-house teams scale and achieve their business goals.
Key Skills
Performance Marketing
Creative Strategy
Frameworks & Testing
Campaign Optimization
Turning Data into Insights
Budget & P&L Management
Platform Expertise
Ad Platforms
Measurement & Reporting
E-commerce & Content
Companies I've Worked For
I run a blog called Creative Critque where I analyse performance marketing ads using publicly available data.
Connect with me on LinkedIn