ravi sodha picture

Hi, I am Ravi, a digital marketer based in London. I've spent most of my career working in e-commerce where I have been responsible for various areas of digital marketing including SEO, PPC, e-mail, social media, shopping comparison, conversion rate optimisation.

For more on me professionally, check out my CV or my LinkedIn profile.

My other interessts include films, TV series, books and resturants.


Work Experience

CIPD · PPC and Conversion Executive

Nov 2011 Date

I joined the CIPD as part of a new Online Acquisition Team. My main responsibility is PPC and conversion optimisation but I am involved in Web Analytics, contribute to other areas of digital marketing.

Key Duties

  • Planning, implementation and optimisation of B2C and B2B PPC campaigns
  • Reporting on campaign performance
  • Creating and testing PPC landing pages
  • Advise on content changes to improve conversion rate
  • Coaching stakeholders on Google Analytics and PPC strategies
  • Providing insights and actionable data to stakeholders

Safetots.co.uk · Internet Marketing Exec

Oct 2006 Nov 2011

Safetots.co.uk is a niche online retailer specialising in baby safety equipment. I witnessed tremendous growth and helped tackle the issues that come with it. This has not only given me hands on experience with online marketing but also a chance to innovate within all areas of the business.

Key Duties

  • Implementation of SEO strategies including keyword research, optimising copy, optimising meta tags, recommending category structure, suggesting article topics
  • Manage PPC accounts across multiple platforms, ad copy writing and bid management
  • Creation and management of email marketing campaigns
  • Maintain and optimise shopping comparison feeds
  • Plan new features and functionality for the website
  • Monitoring site usage and trends with Google Analytics and recommend website changes and product suggestions from findings
  • Plan and manage social media activities

Experience & Skills

Internet Marketing

  • PPC

  • SEO

  • Web Analytics

  • Email Marketing

  • Social Media

  • E-commerce

  • B2B

Software & Tools

  • Googe Adwords

  • MSN Adcenter

  • Googe Analytics

  • Googe Webmaster Tools

  • DC Storm (Tag Management System)

  • Wordpress



  • JavaScript

  • PHP

  • Wordpress Customisation


Digtal Marketing

There is lot of blogs out there about digtal marketing, so I'll try and write useful and unique posts. I will mainly be talking about PPC, SEO and Google Analytics.

Web Development

I try and keep up with web development, mostly wordpress plugins and customisation. As it's not my name expertise, my knoweldge is pretty basic. But as I work on my two blogs, I will write about anything interessting I come across.

Film, TV & Resturant Reviews


Films, TV & Books

Reviews of most mainstream films in the cinema but also enjoy martial arts films and the odd independant film too.

Check of the list of TV shows I am currently watching or have watched.


Mostly resturants in the London area (website section coming soon)